As I watched the World Series last night, I found myself thinking what 2010 might hold for baseball. While some people might say I'm looking too far into the future, I would remind them that, even in early November, Major League teams must have their eyes on the season ahead.
The smart front offices do. They are focusing now on revenue -- specifically, on how to grow revenue in an economy that has shown faint signs of a recovery. That's also an important area for fans to concentrate on, because revenue concerns will explain the timidity in which teams they follow will enter free agency.
The odds of seeing a mega-contract such as CC Sabathia and Mark Teixeira signed last offseason are about as good as the NFL changing its mind about allowing Rush Limbaugh to buy a stake in the St. Louis Rams.
Unless you root for the Yankees, you likely won't see money flowing on talent. What you will see is your team packaging all sorts of come-out-to-the-ballpark incentives to get butts in the bleachers.
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