That's the slogan for the Bucks this year, and in a blue-collar town, what more can you ask for.
But there's more to the NBA than just playing hard; you need talent, and the Bucks are slowly starting to acquire that.
It may not be LeBron or Kobe talent, but Milwaukee has the players that know how to get the job done.
Let's just hope they can do enough to improve on their 34-48 record from a year ago.
Not a lot of people are giving the Milwaukee Bucks a chance this season, but the fact that they play in the Eastern Conference can't be stressed enough, where 40 wins might just be good enough to make the playoffs.
Here is Milwaukee's roster of 15 players that plan to work hard and play even harder, as their season starts Friday in Philly against the 76ers.