In marketing you learn that there's no such thing as bad publicity. Maybe that's what the Elite XC people had in mind when they threw the inexperienced Kimbo Slice into the main event of their first Primetime Network show.
Everywhere you look these days you see an article talking about what people thought about the fight. There are people that are talking about Kimbo as if he's the savior of MMA and there are others that are saying how he's overrated and has no business in the ring with "real fighters."
Do you see a trend though? EVERYONE is talking about him! Both Kimbo and Elite XC have been plastered on the frontpage of many a newspaper/sports website since the controversial fight last weekend.
The media circus surrounding this fight can only lead to good things for the company and Mr. Slice.
Think about it, the show was a ratings hit for CBS and also sent many viewers to YouTube for a chance to see some of Kimbo's street fighting exhibitions.
What will all of this craziness mean for his NEXT fight?
Hopefully Elite XC learned from its mistakes (the show admittedly had a few) and puts together a solid lineup for the next show which has the potential to push MMA over the hump and bring a windfall of revenue. Dana White and UFC may start second guessing the fact that they passed CBS' offer.