Hungry for offseason competition, NBA team Twitter accounts jousted Thursday in a chain of cereal puns.
The Cleveland Cavaliers started by posting their Special Kay, a tribute to backup guard Kay Felder. Unable to beat them on the court, their Eastern Conference brethren tried to one-up them on social media instead.
Some Western Conference squads joined the fun, too.
Well-accustomed to receiving the last laugh, the San Antonio Spurs reminded everyone of Tim Duncan's actual cereal brand.
This is what happens after a few weeks of NBA inactivity.