UFC President Dana White is already looking forward to the upcoming press tour designed to hype the boxing match between Conor McGregor and Floyd Mayweather, telling reporters he's expecting a "s--t show."
"It's going to be a f--king s--t show. You know that," White said. "Absolute s--t show. So, I don't know. It's going to be crazy."
White believes fans should expect something of a mix between regular UFC hype shows and boxing press conferences:
"I think it's going to be a hybrid of the boxing press conferences and UFC press conferences. I don't know. I think it's going to be more like a boxing press conference than it is our press conferences. You know how mine are. No bulls--t. We walk in, and we sit down and, 'What's up? Who has the first question?' and we get it rolling. I think there's going to be a lot more bulls--t in this one."
White added he's not interested in giving speeches, although he expects others will do exactly that.
Per White, more than 30,000 tickets have been sold for the tour's stops in L.A. and New York alone, while the numbers for the stops in Toronto and London have yet to come in. The two American venues have been sold out, and a huge crowd is expected at London's Wembley Stadium, the home ground for England's national football team.
MMAJunkie's Chamatkar Sandhu shared more details on the four press conferences:
Chamatkar Sandhu @SandhuMMA
The Mayweather vs. McGregor press conferences will be live streamed on the official @SHOsports YouTube channel. https://t.co/mzCjU6vH1q https://t.co/YabwS95iFC2017-7-10 12:33:22
The two will do battle on August 26 at T-Mobile Arena in Paradise, Nevada. It will be Mayweather's first fight since his win over Andre Berto in 2015. With another victory, he would take sole possession of the best undefeated record in boxing history; he currently shares the honour with Rocky Marciano at 49-0.
McGregor has never fought as a professional boxer before. He holds a professional MMA record of 21-3 with 18 wins by knockout.