Patriots File to Trademark 'Unequivocally the Sweetest' After Super Bowl 51 Win

Tim DanielsFeatured ColumnistMay 4, 2017

BOSTON, MA - APRIL 3: Tom Brady #12 of the New England Patriots holds the Super Bowl trophy alongside Owner Robert Kraft, Rob Gronkowski #87, James White #28, and Dion Lewis #33 during a pre-game ceremony before the Boston Red Sox home opener against the Pittsburgh Pirates on April 3, 2017 at Fenway Park in Boston, Massachusetts. (Photo by Billie Weiss/Boston Red Sox/Getty Images)
Billie Weiss/Boston Red Sox/Getty Images

The New England Patriots filed a trademark application last month for the phrase "unequivocally the sweetest," which team owner Robert Kraft used after the team's stunning comeback victory over the Atlanta Falcons in Super Bowl LI.

On Wednesday, Darren Rovell of ESPN.com confirmed the trademark request after Kraft used the phrase again to describe winning the Pats' first championship since the Deflategate drama. The franchise plans to use the term for "pre-recorded DVDs featuring sports."

Kraft, who purchased the Patriots in 1994, has watched the team capture five Super Bowl titles since 2001 to become one of the most successful franchises in sports. After the latest triumph, he made it clear the handling of Deflategate made this one special.

"Two years ago, we won our fourth Super Bowl down in Arizona," Kraft said. "I told our fans that was the sweetest one of all. But a lot has transpired during the last two years. I don't think that needs any explanation. But I want to say to our fans, our brilliant coaching staff, our amazing players who are so spectacular, this is unequivocally the sweetest. I'm proud to say, for the fifth time, we are all Patriots."

Star quarterback Tom Brady was forced to sit out the first four games of the 2016 regular season after an extended legal battle with the NFL concerning his suspension, which related to the alleged reduction of pressure in the footballs used during the 2014 AFC Championship Game against the Indianapolis Colts.

Brady returned as a man on a mission. The 12-time Pro Bowl selection completed 67.4 percent of his passes for 3,554 yards with 28 touchdowns and two interceptions in the remaining 12 games. He added seven TD throws during the team's playoff run.

The Patriots capped their journey to another championship by coming back from a 28-3 third-quarter deficit to beat the Falcons 34-28 in overtime in the Super Bowl.