Pierre-Emerick Aubameyang's Mask Celebration vs. Schalke 'Unworthy' of Dortmund

Christopher SimpsonFeatured ColumnistApril 3, 2017

TOPSHOT - Dortmund's Gabonese striker Pierre-Emerick Aubameyang (C) wears a mask as he celebrates with his teammates Dortmund's after scoring the 0-1 during the German first division Bundesliga football match between FC Schalke 04 and Borussia Dortmund in Gelsenkirchen, western Germany, on April 1, 2017. / AFP PHOTO / PATRIK STOLLARZ / RESTRICTIONS: DURING MATCH TIME: DFL RULES TO LIMIT THE ONLINE USAGE TO 15 PICTURES PER MATCH AND FORBID IMAGE SEQUENCES TO SIMULATE VIDEO. == RESTRICTED TO EDITORIAL USE == FOR FURTHER QUERIES PLEASE CONTACT DFL DIRECTLY AT + 49 69 650050
        (Photo credit should read PATRIK STOLLARZ/AFP/Getty Images)

Borussia Dortmund are set to fine Pierre-Emerick Aubameyang €50,000 for his goal celebration on Saturday, in which he put on a mask as part of an advertising campaign for Nike.

According to Bild (h/t Stephan Uersfeld of ESPN FC), the player is sponsored by Nike, and his celebration promoted the company's "The Masked Finisher" campaign.

Dortmund CEO Hans-Joachim Watzke said: "This behaviour is unworthy of a big corporation. It can't be that we have to force through the economic interest of Nike in this way. Our partner is Puma."

Puma, who not only supply BVB's kit but are also a shareholder in the club, released a statement: "We are surprised that a competitor puts a player in such a situation."

The striker scored his 24th Bundesliga goal in as many games this season, and his celebration earned him a yellow card.

Per ESPN FC's Stefan Buczko and Bleacher Report UK's Lars Pollmann, manager Thomas Tuchel commented on the celebration but does not want Aubameyang to change:

According to Uersfeld, the club had said they would be speaking to the Gabon international earlier in March after he appeared to dye the Nike logo into his hair.