LaVar Ball is reportedly working to secure multiple projects featuring his family, including a potential reality television series and a documentary.
TMZ Sports reported Tuesday that Ball's production company, Big Baller Media, is behind both attempts to land financial backing. TMZ noted "no contracts have been signed," though.
A trailer for the documentary is already in the can while the reality show is still being developed, according to TMZ Sports. Ball has received "several offers," but it's unclear how close he is to reaching an agreement on one or both projects.
The outspoken patriarch has made more headlines during March Madness than any player actually on the court during the 2017 NCAA tournament, including his son, UCLA guard Lonzo Ball.
He's made a wide range of outlandish statements, ranging from saying Lonzo is already a better player than Golden State Warriors superstar Stephen Curry, a two-time NBA MVP, to claiming he would have "killed" Chicago Bulls legend Michael Jordan, one of the greatest players in history, one-on-one.
Those type of comments were an obvious attempt to draw attention, and he's been wildly successful in his efforts over the past couple months.
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Any hope the Bruins' exit from the NCAA tournament with a 86-75 loss to Kentucky last week would silence the elder Ball has quickly faded.
Along with Lonzo, a likely top-three 2017 NBA draft selection, he's got two more sons on the rise in LiAngelo and LaMelo, both UCLA commits.
While their father's far-fetched remarks have generated attention for the family, their overall long-term impact is unclear. One NBA general manager provided his thoughts on the issue to Sean Deveney of Sporting News:
It doesn't help, all this stuff with his father. I don't know what is gained for the kid by putting that much pressure on him. Nobody from the league has been meeting with (Lonzo Ball) or anything, but that is going to be another thing to look at when it comes to due diligence before the draft. How does he handle his dad, is it just something he laughs about, or is it real pressure on him?
The same questions will likely be asked about LiAngelo and LaMelo, but it hasn't stopped LaVar from his publicity efforts. A reality show is the next step toward pushing the Ball family to the forefront of the basketball landscape before any of the sons step on an NBA floor.