As big as Saturday's 45-19 win over Georgia was for Tennessee coach Lane Kiffin, it was just as damaging for Georgia coach Mark Richt.
The grumbling among the Georgia fans had already been simmering. It will be an all-out growl now. Not only did the Bulldogs lose to a Tennessee team that had yet to win in the SEC this season, but they were embarrassed.
Watching those two teams play Saturday, it was obvious Tennessee wanted the win more. Clearly, there's a lot of season left for the Vols.
You wonder if the season is over for the Bulldogs, and if so, what that means for Richt and his staff.
The Georgia defense deserves a lot of the blame. Tennessee's 45 points marked the third time this season that a team had scored at least 37 points against the Bulldogs, who had a similar stretch of poor defensive performances a year ago.
But offensively, the Bulldogs were just as bad, maybe even worse. They managed just three offensive points against the Vols. Everything else came courtesy of the defense and special teams.
This one won't play well in Athens.