Fresh Blood: What John Cena's Injury Means for the WWE

John FalcettaSenior Analyst IOctober 7, 2007

Icon Sports MediaJohn Cena went down with a torn pectoral muscle last Monday night on Raw. Early reports suggest the WWE champion may be out for up to a year.

I've never been a big Cena fan—but I won't kick a man when he's down. That said, I think the injury may be the best thing that could have happened both for the WWE and Cena himself.

Let's face it: Cena's popularity was waning—and that's putting it mildly. The crowds were starting to turn against the champ, which isn't supposed to happen to the face of the company.

With the injury, Cena gets a fresh start. Don't forget that fans have exceedingly short attention spans. Cena had been getting real old, real fast—now he can come back with a clean slate.

For the WWE on the whole, the injury opens the door for emerging stars—Shelton Benjamin, for example. The new blood could be a boon for WWE's lackluster ratings, and should go a long way towards creating a buzz around the company.

In the documentary The Monday Night War, a lack of upcoming talent was cited as the reason for WCW's declining popularity. Well, look around. Those who don't learn from history are doomed to repeat it—and the WWE brass would do well to take their lessons where they can.

The fans deserve it. The talent deserves it. And yes...

Even John Cena deserves it.

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