License This! Sports Licensing Run Amuck

Smarty Pants by Senior Writer Written on June 01, 2008
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Thanks to Uncle Sam, I recently decided to stimulate the U.S. economy—and the economy of a poor Asian nation—by purchasing a 42" Sharp Aquos from a local electronics retailer.

I guess you could say it was love at first extremely bright and vivid sight.

At the very least, it would be a definitive upgrade over the 25" RCA standard television I had been with for the better part of seven years. I'd watched a lot of great sports moments on that TV.

North Carolina's 2005 basketball title. Indy's 2007 Super Bowl victory. Mediocre Reds baseball. Hundreds of thousands of Peyton Manning commercials.

I first saw Denny Green's "they were who we thought they were!" meltdown on that TV. Jim Mora's "playoffs?" rant. Skip Bayless trying to figure it all out...

But I digress.

After setting up the Aquos, I settled into the recliner to take in a little Reds Sunday afternoon baseball. I joined the game in progress with the score Reds 3, Braves 0.

Better yet, I hadn't missed Griffey's 600th home run.

(I'm hoping he smashes it before the All-Star Break. Or before I die. It's taken him awhile—however, I fear I'm venturing into another article so I'll just move on.)

Cincy went on to win 6-2, thus sweeping a three game set from Atlanta.

Life was beautiful. And vividly depicted.

I wanted to see how this puppy would handle football so I pulled out my trusty Super Bowl XLI DVD to watch Peyton and the boys roll in Miami...or was it London? It rained...a lot.

The game wouldn't play!

I pulled out the 2005 Final Four to catch a glimpse of Roy's first title at Carolina.

The game wouldn't play!

Thinking that I'd somehow botched the DVD setup, I switched back to the cable, went to my On Demand NFL Network freebies and attempted to watch a Colts-Broncos matchup from last year.

The game wouldn't play!

Son of a female dog...

Then I caught a commercial during the Reds postgame show. It was a Sharp Aquos commercial. And there I learned it was the official HDTV of Major League Baseball.

Something stunk. And it wasn't just the backswing from the lunch fajitas I was indigesting from El Rodeo.

Was it possible that my TV had some sort of deep-seated hatred of other sports?

I called Sharp Aquos support and spoke with a nice Indian fellow who went by "Marty." I asked "Marty" what in God's vividly-depicted and brilliantly bright green earth was going on.

Marty's response: "Ah yes, the Sharp Aquos is the official HDTV of Major League Cricket."

I shook my head. "Baseball," I corrected.

"Ah yes, baseball. You Americans and your hitting the ball before it bounces!"

Not only was my very expensive television not working properly, I was being mocked by a cricket fan...

"You see, Sir, Major League, heh heh, Baseball has an exclusive license with Sharp as the official HDTV. No other sports will play on your television set."

"Male puppy!" I yelled.

"I am very sorry for this problem and hope I have provided you with all the assistance you have required. And thank you for your purchase of a Sharp Aquos."

Click.

Sports + Licensing = A Whole Lotta Bullcrap

It wasn't the first time I'd been burned by a license.

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written on June 01, 2008 Humor


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