Joe Vardon of Cleveland.com reported James wanted to reduce some of the "noise" on his Twitter feed and recently stopped following 14 accounts, including the Cavs. Vardon doesn't believe there's any reason for the front office to be alarmed by the move.
The situation created quite a stir Monday to the point where James got asked about it after the team's 124-91 victory over the Denver Nuggets. He didn't answer the question related to the social-media maneuver and ended the media scrum a short time later, as Barstool Sports relayed from Cavs TV:
Barstool Sports @barstoolsports
LeBron got asked about unfollowing the Cavs and immediately became the most flustered human on the planet https://t.co/FTJB4pJdmW3/22/2016, 3:56:46 AM
Slow news day huh.. https://t.co/Elgih94CWg3/21/2016, 10:53:23 PM
That said, it's also easy to understand why Cavs fans might be on edge. James' contract carries a player option for next season, meaning he could opt out and hit the free-agent market, per Spotrac.
In that regard, a move like unfollowing the team on Twitter could be seen as a pre-emptive change before the spotlight is truly focused on those type of things after the season.
Although Cleveland sits atop the Eastern Conference, it's been a season of dysfunction, which included the firing of head coach David Blatt in late January. And, whether accurate or not, the general sentiment is usually that James is pulling the strings behind the scenes.
The bottom line remains, however, that James has stated repeatedly since returning to the Cavs that his goal is bringing a championship to Cleveland. Nothing he's done would suggest that outlook has changed despite his contract situation.
Deciding to unfollow the team on social media likely means little, as Vardon's report suggested. But Cleveland's been through plenty of sports heartbreak, so if a portion of the fanbase is on edge, it's certainly understandable.