An exclusive look inside the Arizona Cardinals' 2015 season will mark the debut of a new series from NFL Films titled All or Nothing.
NFL Films announced the new reality series Monday, per NFL.com. The inaugural edition featuring the Cardinals will air on Amazon Video beginning this summer. Arizona advanced to the NFC Championship Game and won the NFC West division title last season.
Jordan Levin, NFL Media's chief content officer, said of the show:
All or Nothing will deliver the ultimate behind-the-scenes look at America's most popular sports and entertainment media property - the NFL's regular season - and we couldn't have asked for a better franchise for our inaugural season than the Arizona Cardinals. We are thrilled to team up with Amazon on this new series, providing fans even more ways to engage with award-winning NFL programming over a variety of digital channels.
Despite competing in a tough, physical division featuring the Seattle Seahawks, head coach Bruce Arians' Cardinals held their own in 2015 en route to a 13-3 regular-season record.
Although Arizona's run ended with a 49-15 loss in the NFC title game to the Carolina Panthers, the season included outstanding performances from key players, such as Larry Fitzgerald and Tyrann Mathieu, who should make for good TV.
Michael Paull, Amazon's vice president of digital video, said the show will offer a "front-row seat to some of the most exciting, never before seen, football action."
Cardinals president Michael Bidwill spoke about how the team embraced the opportunity to participate in the new reality series:
We take tremendous pride in the dedicated and talented people that make up our organization and welcomed this opportunity to showcase them. This unprecedented look into what it takes to compete in the National Football League is something that we think viewers will find fascinating. We all know the quality of work NFL Films does and are just as excited to work with Amazon to find such an innovative way to distribute this series.
Another NFL reality series, HBO's Hard Knocks, began in 2001 with an inside look at teams during early workouts, training camps and the preseason. Amazon's All or Nothing will start after quarterback Carson Palmer's season-ending ACL tear in 2014 and go through the 2015 draft and season.
The inner workings of the organization and the blend of players and coaches in the Arizona locker room figure to be intriguing. Not only is Arians one of the most colorful personalities among NFL coaches, but the backstory of Palmer's recovery and on-field success at age 36 is bound to be inspirational.
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Many players at his age would have been inclined to throw in the towel because of the devastating injury. Instead, Palmer attacked his rehab, started every game for Arizona and posted single-season personal bests in passing yards (4,671), touchdown passes (35) and passer rating (104.6).
Fitzgerald, a Pro Bowl receiver, the face of the franchise and a class act by all accounts, also thrived in 2015, posting a career-high 109 receptions.