As the Brooklyn Nets struggle through another poor season, a report Friday suggested fans will be rewarded with significant ticket price cuts for the 2016-17 campaign.
According to Scott Soshnick of Bloomberg News, a source said Nets tickets are expected to be 24 percent cheaper on average next season.
While the poor on-court performance is a major culprit, high ticket prices likely haven't helped.
According to Statista.com, the Nets had the NBA's seventh-highest average ticket price in 2014-15 at $66.15.
Per Soshnick, current plans call for many season tickets to receive a price reduction, including some of the most affordable seats in the Barclays Center.
Beck Reveals His 2018 NBA All-Star Ballot
Time for the Grizzlies to Trade Marc Gasol
I.T. Now the Biggest Question Mark of the Season
The Night in the NBA: Beasley Gets MVP Chants, DeRozan Drops 45 and More
Still Too Soon to Declare Anything About Any Rookie
We Owe the Indiana Pacers an Apology
B/R Looks Back on Tracy McGrady Scoring 13 Points in 35 Seconds in 2004
Tracy McGrady Scored the Most Impressive 13 Points of His Career in 35 Seconds
Butler Is the NBA's Biggest Country Music Fan
On This Day in 2012, Kobe Joined Elite NBA Club
NBA Handshake Fails
Is It Officially Panic Time in OKC?
Simmons Finally Faces 'Big Brother' LeBron
Leave Lonzo Alone, He's Only 20
The Boston Celtics Are on Top of the NBA
Gregg Popovich Has the San Antonio Spurs Rolling at Home
It's Early, but Stevens Is the Coach of the Year
Shaq and Chuck Used to Get into It on the Court
LeBron Isn't Worried, but Maybe He Should Be
NBA Superstars Are Cruising by Scoring Milestones
Russian businessman Mikhail Prokhorov has been the Nets owner since 2010, and the franchise has called the state-of-the-art Barclays Center home since 2012.
None of those players are on the roster currently following Thursday's waiving of Johnson, per ESPN.com.
In an open letter to fans Feb. 17 on Yahoo Sports, Prokhorov admitted the way he threw money around to acquire big-name players was a mistake:
In 2012, the Nets relocated from New Jersey to a sparkling new arena in the heart of Brooklyn, and we wanted to make that move as splashy and fun as possible. So we went with the idea that no money was to be spared. Get high-value star players, whatever it takes. Bet on the quick win and throw everything we've got at it.
This got us to the playoffs three years consecutively, but not far enough. And, as the person who signed the checks, lemme tell you, it cost a boatload. We had been told that you can’t buy a championship. Truer words were never spoken.
Those moves ultimately cost fans in the form of higher ticket prices, but Prokhorov has clearly realized the error of his ways.
Brooklyn has reached the playoffs in three straight years, but it is essentially guaranteed to miss the postseason this campaign, and that drought could extend for quite some time since the organization is without a 2016 first-round pick.
The Nets are in dire need of a rebuild, which most fans understand, and Prokhorov is apparently willing to give them something in return for their patience.
Follow @MikeChiari on Twitter.