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Nets Reportedly Cutting Ticket Prices by Average of 24 Percent Next Season

Brooklyn Nets center Brook Lopez (11) drives to the basket on Portland Trail Blazers center Ed Davis during the fourth quarter of an NBA basketball game in Portland, Ore., Tuesday, Feb. 23, 2016. The Blazers won 112-104. (AP Photo/Steve Dykes)
Steve Dykes/Associated Press
Mike ChiariFeatured Columnist IVJanuary 13, 2017

As the Brooklyn Nets struggle through another poor season, a report Friday suggested fans will be rewarded with significant ticket price cuts for the 2016-17 campaign.  

According to Scott Soshnick of Bloomberg News, a source said Nets tickets are expected to be 24 percent cheaper on average next season.

With the team floundering to the tune of a 16-42 record, the Nets rank 27th in the NBA in average attendance per game at 14,931 fans, per ESPN.com.

While the poor on-court performance is a major culprit, high ticket prices likely haven't helped.

According to Statista.com, the Nets had the NBA's seventh-highest average ticket price in 2014-15 at $66.15.

Per Soshnick, current plans call for many season tickets to receive a price reduction, including some of the most affordable seats in the Barclays Center.

Russian businessman Mikhail Prokhorov has been the Nets owner since 2010, and the franchise has called the state-of-the-art Barclays Center home since 2012.

The new venue and move to Brooklyn from New Jersey led to a ticket-price increase, as did the acquisition of stars such as Deron Williams, Joe Johnson, Paul Pierce and Kevin Garnett.

None of those players are on the roster currently following Thursday's waiving of Johnson, per ESPN.com.

In an open letter to fans Feb. 17 on Yahoo Sports, Prokhorov admitted the way he threw money around to acquire big-name players was a mistake:

In 2012, the Nets relocated from New Jersey to a sparkling new arena in the heart of Brooklyn, and we wanted to make that move as splashy and fun as possible. So we went with the idea that no money was to be spared. Get high-value star players, whatever it takes. Bet on the quick win and throw everything we've got at it.

This got us to the playoffs three years consecutively, but not far enough. And, as the person who signed the checks, lemme tell you, it cost a boatload. We had been told that you can’t buy a championship. Truer words were never spoken.

Those moves ultimately cost fans in the form of higher ticket prices, but Prokhorov has clearly realized the error of his ways.

Brooklyn has reached the playoffs in three straight years, but it is essentially guaranteed to miss the postseason this campaign, and that drought could extend for quite some time since the organization is without a 2016 first-round pick.

The Nets are in dire need of a rebuild, which most fans understand, and Prokhorov is apparently willing to give them something in return for their patience.

 

Follow @MikeChiari on Twitter.

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