Given that they seem to wrestle most weeks on WWE TV these days, a Dolph Ziggler vs. Kevin Owens feud didn't really seem to do either man much good when they began to feud for real a few weeks ago.
However, with Owens likely moving on to fight someone like AJ Styles or Sami Zayn at WrestleMania 32, this minifeud has actually turned into one of the more entertaining rivalries on the probable card for Fastlane later this month.
It's become so good that it's the perfect rivalry to set Owens up for a big dream match at Mania, and that alone is credit to Ziggler.
Let's look at Ziggler first. It does feel like he's in need of a character change on occasions, not least over the last few months, where his TV time has been sporadic.
But when handed a feud with a reliable and exciting worker like Owens, Ziggler has shown his worth to the company once again. He has served up some mightily entertaining matches inside the ring and also brought the best out of Owens as a heel.
No disrespect to Ziggler, but this isn't a rivalry that is going to roll into WrestleMania and beyond. It's here to give Owens plenty of heat and plenty of momentum, with the feud likely coming to an end at Fastlane.
But what Ziggler has done well is allow Owens to take up the majority of the spotlight, especially after their matches.
Scott Fishman @smFISHMAN
Kevin Owens and Dolph Ziggler is a match I don't mind seeing every week. Always good. #WWE #Raw2016-2-9 01:52:45
Ziggler's backhanded victory on Raw this past week enabled Owens to let loose ringside again, with him venting the majority of his anger toward Michael Cole on commentary.
If WWE's plan is to have Owens lose a few matches and make him increasingly frustrated with the way things are going, then it needed to pick a solid and talented worker in the ring like Ziggler to make the losses believable.
The company obviously has to be careful that it doesn't overexpose Owens to too many losses, but K.O. has so much heat and popularity right now that you feel it probably won't be that much of an issue.
From here, you can almost see Owens losing again at Fastlane before coming out and perhaps costing Styles during his respective match at the show.
Perhaps this rivalry, which has shown both men to be great workers inside the ring and out, will help them both to have competent and intriguing WrestleMania plans.
However, the priority for WWE when it is so low on top heels is Owens right now. With Styles tied up in a minifeud of his own with Chris Jericho, K.O. needed something interesting to tide him over. Thankfully, this rivalry with Ziggler will be the perfect thing to get him ready for his first WrestleMania.