Manchester United will reportedly freeze their ticket prices for the 2016-17 campaign, which is welcome news for their fans after the ongoing protests at Liverpool have led to a nationwide discussion regarding the cost of Premier League football.
According to MailOnline's Jack Gaughan, the prices of matchday tickets will remain unchanged, with the most expensive seats at Old Trafford costing £53. The club previously announced they would keep the price for season tickets at the same rate for the fifth consecutive season.
The cheapest seats for children will remain £13, which is sure to please the Football Supporters' Federation. Per a spokesperson, the FSF is planning more action to highlight the rising cost of tickets across the Premier League:
The FSF will be convening a meeting of representatives from fan groups across the Premier League within the next couple of weeks.
We'll be looking to co-ordinate further campaign activity on Twenty's Plenty, following the outcome of last week's Premier League shareholder meeting, and find the best ways for fans to work together to bring down ticket prices.
The situation at every club is different and no doubt we'll be listening to a range of ideas – that might include ramping up pressure on sponsors, clubs or even match day actions.
The outcome of this meeting depends on what supporter organisations across the country think would be achievable and have a meaningful impact.
Liverpool fans brought attention to the matter by walking out of Anfield in the 77th minute of Saturday's 2-2 draw with Sunderland, in protest of the Reds' new ticketing structure, which will see some matchday seats rise to £77.
Richard Keys of beIN Sports is one of many who has spoken out against some of the changes Liverpool's owners plan on making:
The rise of ticket prices comes at a time when the Premier League is flush with cash, signing a record new TV deal worth over £5 billion last year, per the BBC. Fans undoubtedly hoped the added revenue would stop clubs from increasing their ticket prices, but it seems a number of owners aren't listening.
According to a BBC Sport Price of Football study, two-thirds of Premier League tickets were frozen or reduced in price last year, but they remain far more expensive than tickets for matches in neighbouring countries―Scottish fans on average pay less for the cheapest Premiership tickets than League One fans do in England.
Per the Press Association (for the Guardian), Liverpool fans have already announced more protests, and it seems the rest of the Premier League may follow their lead. Supporters at Old Trafford may be less inclined to join in following the news United will not increase their prices.