Super Bowl Commercials 2016: Final Expectations for Top Ads, Movie Trailers

Chris RolingFeatured ColumnistFebruary 7, 2016

Feb 5, 2016; San Francisco, CA, USA; General view of a NFL Wilson Duke Super Bowl 50 football at the Golden Gate bridge. Mandatory Credit: Kirby Lee-USA TODAY Sports
Kirby Lee-USA TODAY Sports

Expectations define the 50th Super Bowl—but especially in the realm of commercials and movie trailers.

Viewers expect an epic game from Peyton Manning and Cam Newton when the Denver Broncos and Carolina Panthers collide. They expect memorable moments from a halftime performance featuring Coldplay, Beyonce, Bruno Mars, maybe a dose of Left Shark and who knows what else.

They also expect entertainment in the form of...advertisements?

Indeed, the Super Bowl would be perhaps the one time of year viewers don't mind a bombardment of ads. This explains why a single 30-second spot might cost an advertiser in the neighborhood of $5 million, according to Claire Groden of Fortune.

Call it money well spent. The advertisements don't just pop up on the big day then a few times again here and there before fading into legend. These days, the best of the best live on forever on social media, providing an almost immeasurable amount of value to a company that can reach millions and millions of folks who didn't even see the commercial live.

As such, production values and the seriousness of which companies and high-profile actors take the advertisements continue to swell with the price of a slot.

Long story short: Expect major things this year.

It's why a company such as Hyundai continues to make waves for its ad with Ryan Reynolds, who stars in the upcoming Deadpool movie (which also figures to have a large presence in the form of a trailer):

Bud Light hasn't pulled any punches and looks sure to emerge as one of the Super Bowl's biggest winners.

So it goes when a company recruits Amy Schumer and Seth Rogen for a hilarious spot:

Remember how Doritos goes all out with a contest worth $1 million? Dogs take center stage in one of the final ads in the running, and it's sure to capture the minds of viewers for quite a while:

Even Willem Dafoe gets in on the action thanks to Snickers in a spot sure to catch viewers off guard as he gives a solid Marilyn Monroe impersonation:

It's not hard to see just how much advertisers want to grab mindshare and not let go. Whether it's big-name actors and budgets or a heartwarming contest, there are plenty of contenders for top ads this year.

Ditto for Hollywood, which has always managed to go all out when it comes to Super Bowl trailers. In fact, that aspect has always been a tad ahead of the game in terms of the trailer living well beyond the big day.

This year, the early returns center on Disney and its efforts. The studio showed off an impressive The Jungle Book trailer that will play Sunday:

It also boasted Alice Through the Looking Glass to great reception:

Disney won't be alone, of course, not with Fox, Universal and Paramount having gobbled up plenty of ad space to debut trailers of their own, according to Lucas Siegel of (via Yahoo Movies).

Logical leaps based off budget buys include movie trailers for Deadpool, Captain America: Civil War and perhaps even Independence Day: Resurgence.

As Gina Carbone of noted, folks may also want to be on the lookout for another sequel to the Bourne franchise, a look at another Teenage Mutant Ninja Turtles offering and perhaps a much-anticipated sequel, Neighbors 2: Sorority Rising.

With heavyweights such as the above either confirmed or expected, it's not hard to see how that pairs with the ever-improving quality and hype around ads to make this a blockbuster event. For those who want to keep track before the big game, Katie Richards of Adweek has an excellent updating list of all things Super Bowl ads.

For those who prefer the surprise of a live ad or movie trailer, just understand that the 50th anniversary won't disappoint.


Follow Chris_Roling on Twitter