The Super Bowl is the biggest event in American sports culture. It might even be the biggest event in American culture, period.
After 49 installments of the Big Game, it's become a global phenomenon—a worldwide television event featuring the best talent in American football and the biggest acts in English-language entertainment in the best stadiums the U.S. has to offer.
It's also a worldwide see-and-be-seen event, a premium platform for celebrities and titans of industry. It's the priciest ticket going, a festival of sponsorships and brands, a fortnight of A-listers and Fortune 500s and everybody who is anybody and anybody who loves football.
But it wasn't always.
Wouldn't you love to see how it all started? Wouldn't you love to see how the Super Bowl became America's glitziest national holiday?
Bleacher Report can show you. Just hop into our wayback machine, and you'll see how a contrived exhibition between two competing leagues—shoved into the corner of a track and field stadium—became a two-week-long, multibillion-dollar carnival of football.