While the Pac-10 performed reasonably well in the opening weekend games, Oregon's loss to Boise State greatly tarnished the conference's reputation, and not just for some after-game altercations.
New Pac-10 commissioner Larry Scott is frantically searching for new revenue as the Pac-10 is second-lowest among BCS conferences in TV dollars. While Scott has been moderately successful in regarding bowl contracts, ultimate success depends upon success on the football field.
With allegations regarding a Pac-1(+9) abounding, the Pac-10 needs to dominate in out-of-conference games. This weekend features six games of significance (the other four are virtual locks).
Failure in any one of these games will hurt the conference's reputation. Failure in two games would be bad. Anything more and the conference might as well write off this season.
So, let's look over the six must win games for the Pac-10 this weekend.