All the buzz at start of this season has not been so much about the football nor has it been about the failure of the 'big four' to be dominant.
No, all the talk, the headlines, the conversations in pubs, newspapers, the internet, and television has been about diving.
The finger of blame has been pointed at foreigners starting it and the domestic players having to follow suit.
Top stars have been commenting not on their performances on the pitch but having to defend themselves and each other from being branded as cheats.
Diving is cheating and has no place in football. It needs to be stamped out.
Whatever the solution, be it replays, additional referees, or the use of technology. It needs to be a thing of the past and not dominate our media networks.
Risking a yellow card over the chance of getting a penalty is worth it in some players' minds.
If the authorities want to stop a player diving in order to fool the referee into thinking they have been fouled and in turn awarding a penalty to the attacking side, they have to up the ante.
The punishment for diving in an attempt to win a penalty need to be more severe.
I would venture the premise that a way to eradicate attempts to gain a penalty through diving, is to award the penalty you are trying to unlawfully gain to the defending team.
If a player is diving in an attempt to get a penalty, the punishment should not only be a yellow card, but a penalty to the opposition.
This is most probably a controversial point in itself, but if you are trying to cheat your team into a being awarded a penalty and you get caught, then you should have one given against you.
Let's see how many players go down diving trying to win a penalty knowing that if they are caught they will give one away!
They will have to deal not only with the referee's yellow card, but can you imagine what their own teammates will have to say in the dressing room at halftime or at the end of the game.
The humiliation and attitude from their own teammates would be far worse than any yellow or red card could ever be.
Fair is fair, if you are trying to cheat yourself into gaining a penalty, you should have one given against you.
This may well be a radical suggestion but if the authorities are serious about eliminating diving from football, a radical approach may be what is required.