Ryan Moore is the anti-establishment hero that golf has been waiting for.
Granted, I had hoped that I would fill that role someday, but nonetheless.
The Wyndham Cup champion refuses to take any endorsement or advertising deals from clothing or equipment manufacturers.
In case you hadn't noticed, Moore doesn't look like other golfers.
He appears less like a flare covered waiter at T.G.I. Fridays with logos all over himself and his equipment.
No logo hat, no logo shirt, no logo staff bag.
It has been estimated that Moore has lost close to $300,000 this year because of his refusal to be a billboard.
He has made more that 1.5 million with his golf playing. His way.
Moore continues to win and move higher and higher on the money list.
How long before he caves to the pressure and trades his mixed bag in for a shiny new set of free clubs from a major manufacturer?
We will have to see how deep his principles go.
But for now, I think he is a pretty cool guy.