Beer Cans to Stay Lame

Buckeye CommentarySenior Analyst IAugust 26, 2009

BATHURST, AUSTRALIA - OCTOBER 06:  A pile of beer cans is seen during practice for the Bathurst 1000 which is round ten of the V8 Supercars Championship at the Mount Panorama circuit October 6, 2007 in Bathurst, Australia.  (Photo by Brendon Thorne/Getty Images)

If you are hoping to see more Scarlet and Gray at tailgates this fall you are not going to get any help from Anheuser-Busch InBev or the FTC.

The great minds behind Bud Light have decided that the many major college football regions should have cans adorned with the colors of their favorite team.

“We’ve told them we don’t ever want to see a campaign like this again,” said Janet Evans, a senior attorney with the Federal Trade Commission.

“We’re concerned about the promotion because it’s targeted to college campuses where there are a large number of binge drinkers and underage persons in the audience.”

Really? So, the FTC thinks that college students are so discerning and studious in their alcohol consumption that many current non-drinkers would be enticed to black out by kickoff because the cans look cool?

If it were that easy, we should start the Buckeye Brewery.