For the third day in a row, Seattle Seahawks running back Marshawn Lynch met with the media and didn't have much to say.
In a press conference that lasted a little over five minutes, Lynch called out the media for continuing to ask him questions, gave plenty of shoutouts and promoted his Beast Mode gear while counting down the minutes until he could leave.
According to ESPN and ABC's Darren Rovell, wearing the Beast Mode gear has paid off for Lynch, giving him an estimated $2.6 million in equivalent advertising.
Darren Rovell @darrenrovell
Marshawn has garnered $2.6M in equivalent advertising $ for his BeastMode brand by wearing hat 3 days in a row, says @FRAnalytics.1/29/2015, 7:04:09 PM