Starting Aug. 11, SportsCenter will begin to air live on weekday mornings from 6am-3pm EST.
How can anyone not be excited about this?
Honestly, when I first read this story, I began giggling like a 12-year old girl at a Backstreet Boys concert. I was so excited.
For years now, I have been complaining about SportsCenter's practice of airing tapes of the previous night's show all morning. I couldn't figure out why the Worldwide Leader would be that stagnant.
Sports news, much like all news, is fluid and ever evolving. Why they thought they could rest their laurels on a taped broadcast was beyond me. They honestly couldn't have believed that their SportsCenter updates every twenty minutes was enough. With the radio and Internet focused on live, current analysis, why would people watch a tape of something from the night before?
Along with their new found ability to bring fresher stories and highlights, they will have the ability to dig deeper and bring more news to the show. To help facilitate this, they are bringing Hannah Storm over from CBS's Early Show. Ms. Storm brings the perfect blend of sports (she's covered the NBA, MLB, WNBA, and multiple Olympic Games) and journalism (anchor at CBS News and The Early Show).
I'm proud of ESPN for this move. I respect any company, especially one as massive and influential as ESPN, that can recognize their own complacency, and make adjustments to stay current with the times.
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