Motor City Bowl Receiving Name Change

Mark RudiCorrespondent IAugust 4, 2009

DETROIT - SEPTEMBER 14:  The Detroit Lions host the Green Bay Packers on September 14, 2008 at Ford Field in Detroit, Michigan.  (Photo by Domenic Centofanti/Getty Images)

The Motor City Bowl will no longer be known by that name.

Motor City Bowl CEO George Perles told WWJ Lansing, Mich. Bureau Chief Tim Skubick Monday that the name will be changed due the problems in the auto industry.

The "Big Three" had sponsored the game from 1998-2007, but Chrysler dropped its sponsorship for last year's game. However, Ford and General Motors kept their sponsorship for the 2008 game.

The new title sponsor is likely going to be Little Caesar's Pizza, while the company is expected to vote on the sponsorship later this week. The new name will be announced in a couple weeks, according to Perles.

"We're probably going to be know as the Little Caesar's Pizza, Pizza Bowl," Perles joked to WWJ. He also said the "Big Three" "have been good to the Motor City Bowl for 13 years.

The bowl game was first played in 1997, but played at the Pontiac Silverdome until 2002 when it was moved to its current at Ford Field. The Motor City Bowl has ties with the Mid-American Conference and the Big Ten and the 2009 game is scheduled for Dec. 26.

Florida Atlantic beat Central Michigan 24-21 in last year's game.