Coach Rodriguez and his wife ("yellow towel") Rita are working with the athletic and marketing departments to do the "little things" to improve the game day atmosphere.
"When the stadium and construction is all done, that'll help," he said. "Playing football is the best form of entertainment, but what else are you doing to get the crowd into the game, be a part of the game as opposed to just being there?
"There's venues I've been to in the past that get everybody fired up that they just can't wait to come. When we're playing well, at the Big House there's been great moments, but there's more that we can do to make the experience even better for everybody."
Why not? He's proven himself as a marketing genius of sorts at West Virginia. The Big House is a fantastic experience to begin with. We're all for making it even better.