One thing is for sure: The Dolph Ziggler vs. The Miz feud has helped bring the Intercontinental Championship back to relevance—and turned into one of the most entertaining and fun midcard feuds of the year.
It’s also helped revive the careers of both men.
Ziggler has been struggling greatly ever since his botched run with the World Heavyweight Championship in early 2013. Ziggler’s tremendous in-ring talent speaks for itself, but people in management just seemed unwilling to get behind him in any meaningful way.
The Miz, meanwhile, has been struggling to find a decent program for ages. Muddled booking of his character in 2013—he appeared to switch from heel to babyface on an almost weekly basis—also hindered him greatly.
But this program has turned things around for both performers. Ziggler is quietly getting over again as a good guy. It remains to be seen whether he will ever get back to the top of the company again, but at least he has returned to prominence.
Meanwhile The Miz is on one of the best runs of his career as an obnoxious and delusional Hollywood actor. Per the storyline, roles in The Marine 3: Homefront and Christmas Bounty have gone to his head and he now sees himself as a major star, like Brad Pitt or George Clooney.
WWE has also added to his act.
Damien Sandow has become his “stunt double” for the time being—every famous actor has one, of course—and a female make-up assistant was spotted at ringside on Monday’s Raw. Perhaps the bookers can throw in an arrogant, fast-talking Hollywood agent character or a pretentious acting coach, too.
The feud has also produced some decent matches. Ziggler and The Miz had a great bout at the SummerSlam pay-per-view last month, and their other in-ring exchanges have been very good, too.
As WWE.com notes, the two men will collide again at Night of Champions later this month. Assuming management decides to give them enough time, there’s no reason they can’t churn out something very special. They could even steal the show.
Of course, this isn't to suggest things are perfect. As entertaining as this feud is, it’s still being treated as disposable midcard fare. It’s difficult to see how either man will be elevated by this storyline when all is said and done, no matter how good it is.
And while, as mentioned, the status of the Intercontinental Championship has grown in significance over the last couple of months, it’s still something many struggle to take seriously. This was sort of inevitable considering how long the bookers marginalized and mistreated the belt.
But, really, it’s hard not to see the current Miz vs. Ziggler feud as a solid success—which means something at a time when WWE is struggling to book most of its midcard performers competently.