Much like during the period in the early 2000s that followed the Attitude Era, we're seeing the WWE possess an immensely deep roster that it can't quite implement to its full advantage.
Performers who seem like they could reach the dizziest heights of the industry, given the right direction, are routinely underused and overlooked. It's a frustrating experience as a fan and undoubtedly even more so for the talent themselves.
This isn't to say that the balancing act of using such a large roster isn't a hugely complex and difficult task. The scale of the WWE machine no doubt makes it a near impossibility to make sure every single member of the roster is being used to his or her full potential at all times.
Happily, when it comes to a match on a pay-per-view, things are far simpler. That's a situation where overlooked stars can be given the floor to show off what they can do in the ring, a far simpler proposition than having to be presented well alongside many others for a sustained run of television programming.
Two stars who seem poised to exceed the haphazard build to their Night of Champions encounter are Cesaro and United States champion Sheamus.
While the rivalry between these two over the past few weeks has had some flashes of greatness—Cesaro's no-look throw of the United States Championship to Sheamus, for one—it has been a little limp in parts.
However, the pair are amongst the very elite of the current roster in terms of what they can do in the ring. These two have been having excellent matches all year, and it wouldn't be surprising at all if they stole the show at Night of Champions.
The team of Goldust and Stardust will also surely be looking to make a statement at the pay-per-view. After the initial buzz following the debut of Stardust, this duo cooled off somewhat without ever really getting into a good rhythm. However, their recent attacks on The Usos seems to have done enough to renew their momentum somewhat.
Given that the tag division is light on believable heel challengers, this change of character for the 'Dusts has come at the perfect time for them to make a real impact.
For months, Damien Sandow has found himself in a rather strange position within WWE. Depending on who you ask, he's either being kept relevant as a consistently entertaining part of the television product or being wasted completely and, perhaps, damaged irreversibly.
Is a partnership with The Miz a good next step for Damien Sandow?
That being said, his recent partnership with The Miz seems like it could be on the verge of going somewhere. Sandow has shown some relish in each and every role he's been given over the past few months, but in this steadier position he seems to have found something he can sink his teeth into.
Sandow seems likely to play into the Intercontinental Championship match between Miz and Dolph Ziggler. Exactly how is anyone's guess, but it could well be the time for him to establish the next stage of his tenure in WWE.
Who else looks to be in a prime spot to stand out at Night of Champions? Leave your thoughts in the comments section below.