Leeds United's Twitter account got it badly wrong on deadline day, getting fans' hopes up before dashing them in cruel fashion.
Time was ticking down on Monday evening when the Championship club got fans' hopes up:
To drum up that excitement (and capture the general sense of excitement that a deal or two was in the offing), it then retweeted the club captain Jason Pearce:
Oooooo this is decent.....— JDP (@jpearce05) September 1, 2014
Then, a slightly bad piece of news on one of their strikers:
And then another sale followed:
So the incoming deals were just around the corner, right? Wrong:
If you want to see how fans took the last tweet, you can click through and take a look. It's exactly as NSFW as you'd imagine.