Goat of the Week: Carolyn Bivens

NYC Media Screamers- Michael NastriCorrespondent IJuly 13, 2009

KAHUKU, HI - FEBRUARY 11:  Carolyn Bivens the LPGA Commissioner talks with the media about the 10 year television deal with the Golf Channel for exclusive cable coverage of the LPGA Tour during the SBS Open on February 11, 2009 at the Turtle Bay Resort in Kahuku, Hawaii.  (Photo by Andy Lyons/Getty Images)

Well, it has been a heck of run for the LPGA and commish Carolyn Bivens over the past four years. Critics have been calling for her job and it finally happened.

The out-spoken criticism started with the downturn of the economy. Multiple events lost sponsors and in turn seven tournaments were cancelled since 2007. Bivens did nothing to help rectify the situation.
Her relations with sponsors and players got worst in August 2008 when she tried to initiate a policy where all players on the tour had to speak English by 2009 or face suspension.
Players of domestic and foreign origin equally fought against this policy. The media was outraged. Bivens reversed her position after facing a possible lawsuit.
Then there was the twitter controversy in late May. In an interview with Bloomberg News, Bivens said, "I'd love it if players twittered during the middle of the round."
This ridiculous statement was met by harsh criticism by most players especially twitter regulars Paula Creamer and Morgan Pressel.
The final straw came for Bivens at the beginning of this month when a group of players including Pressel, Creamer, Lorena Ochoa, Cristie Kerr, and Natalie Gulbis attended a meeting in Toledo, Ohio to discuss Bivens as commissioner.
Creamer, Pressel, Ochoa, and Kerr were four of many players that signed a letter calling for Bivens resignation.
They cited the many loyal sponsors that are jumping ship on the LPGA as the reason for the letter.
The LPGA acted, as a "mutual agreement" was reached for Bivens to step down. The tour announced Marsha Evans, a retired Navy Admiral, will be the interim commissioner.
Bivens just didn't do a good job. She had some PR disasters.
This week she got canned and is a goat.