Jeff Daly/Associated Press
Just when it seemed that the jets had cooled on the brief but intense rivalry between 50 Cent and his one-time business partner Mayweather, the rambunctious rapper has once again fanned the flames.
And he did it with a bucket of ice.
In a profanity-laced video posted to Instagram, 50 Cent—real name Curtis Jackson III—promised to donate $750,000 to charity if the pound-for-pound king was able to read one full page of a Harry Potter book.
You can watch the video here, but be warned—the language is offensive and most certainly NSFW.
After challenging Mayweather’s ability to read, Jackson threw a bucket of ice water, made famous in recent weeks as part of the fundraising ALS challenge, off his balcony.
For the record, 50 Cent did participate (NSFW) in the challenge earlier in August.
Mayweather responded to this provocation in his customary way, flaunting his massive wealth on social media.
The undefeated fighter, who is the highest-grossing athlete in the world, according to Forbes, used his Twitter feed to post photos of the checks he received for his last two fights, totaling more than $72 million.
In case you’re keeping track at home, that’s about $1 million for every minute Mayweather spent in the ring with Canelo Alvarez and Marcos Maidana.
Jackson, who as of this writing has gotten the last word, wasn’t cowed by the response, taking to his Twitter and Instagram (again NSFW) to make sure Mayweather knew that he too had money.
He also pointed out that the challenge was related to reading and not math, a clear reference to the checks and the unanswered nature of his charge. His last salvo was an Instagram post that featured an intensely focused Mayweather reading The Cat in the Hat.
Mayweather and Jackson have had a rocky relationship since a joint promotional venture between the two stars fell apart in 2012.
Where all this new hostility came from is anyone’s guess, as is where it ends up.
But it’s been entertaining, if offensive, so far and has social media abuzz with what each man will say or do next.