The Glazer family are determined to stay in charge at Manchester United for the foreseeable future and will not consider selling the club for at least another five years.
Jamie Jackson of The Guardian wrote that the American owners have no plans to be exiting Old Trafford anytime soon despite the team's flagging fortunes on the pitch:
With United currently experiencing exponential growth commercially the Glazers are content with the direction of the club, according to high ranking sources at Old Trafford, with the aim to continue marrying the on-field success of recent years with the expansion of its global profile.
While the previous season ended without a trophy under the disastrous tenure of David Moyes, the owners continue to have a long-term vision for United which has been accelerated in recent years.
Many have blamed United's dwindling fortunes in the Premier League on the ownership of the Glazers. The family heaped £700 million of debt onto the club in their acquisition, in 2005, per Jackson.
United have failed to keep up with their competitors in the transfer market over recent years, thus exposing the team to a lack of investment at the most crucial of times.
This summer has seen the arrival of Louis van Gaal, followed by the new signings of Ander Herrera and Luke Shaw, as well as the imminent arrival of Marcos Rojo, per BBC Sport. But the failure to land marquee talent is incredibly evident despite United being linked to exceptional players such as Angel Di Maria, per Nicholas Rigg of The Independent.
United lost their first game of the new season and Van Gaal's opening competitive match in charge of the Red Devils.
Many of the issues from last season were apparent in the team's performance against Swansea as the South Wales club comfortably claimed the win without sustained resistance from their illustrious opponents.
Argentina defender Rojo arrived at United on Monday, per ManUtd.com, but his capture is just the tip of the iceberg in terms of making the team competitive again.
United have been forced to let Nani join Sporting Lisbon as part of the deal for Rojo, whilst also paying the Portuguese international's full wage for the year. This is yet another example of the Glazers' wasteful attitude in the marketplace:
Sky Sports' Bryan Swanson confirmed the detail behind Nani's exit:
Jackson claims a protest against the ownership by fans is in the earliest stage of planning and will take place at the next home match, against QPR on Sept. 14.
He also said the Glazer Out hashtag had been used 100,000 times on Twitter after the Swansea loss with full-scale discontent building among the supporter base.
The truth is that the Glazer family will not be leaving soon as United's commercial appeal is most certainly at its maximum.
A deal from Adidas, which begins next year, is worth a record £750 million to the club, per Jackson, and while money flows into Manchester at this rate, they simply cannot sell.
The Glazer family have won many a trophy during their time in charge at Old Trafford but now their biggest challenge is to sustain the flow of silverware without Sir Alex Ferguson at the helm.
The squad is in a complete state of disrepair and as many are shown the door, new recruits of world-class standing must be purchased.
Chief executive Ed Woodward has so far failed in his new position on the board at United in the past 12 months after replacing David Gill, and he will purely be judged by the fans during transfer windows.
This window seems to have been yet another one of embarrassing mishaps, and this makes Woodward and the owners even more unpopular during a tough period for the English giants.