There is funny good, and then there is funny bad—and often with creative sports promotions, there is a glorious place where both collide.
I commend sports marketing departments for the creativity, I do. But you really have to wonder what anyone was thinking with these particular gems.
For example, we should know by now that the general human population cannot be trusted to not act a fool when record demolition or complimentary hardhats are involved.
Some minor league baseball teams are really nailing the hilarity—with Seinfeld-inspired themes and entire nights built on insulting Alex Rodriguez—but sometimes even funny promotions can go wrong.
With these promotions, you must ask yourself, just how funny is it? And in addition, how correspondingly bad is it?
The answer we’re going for on both questions is: Extremely. Let’s see how this shakes out.