NFL linebacker James Harrison has apparently decided to raise the bar for the ice-bucket challenge.
While many people have been posting videos of themselves pouring buckets of ice water on themselves via social media, Harrison kicked things up a notch by submerging his entire body in a tub filled with ice. He then had even more ice dumped on him.
The idea behind taking the challenge is to spread awareness of ALS, also known as Lou Gehrig's disease, and encourage viewers to donate to research seeking a cure for the malady.
The most impressive part of the video is that Harrison hardly reacts to the sudden change in temperature.