Brock Lesnar and John Cena's feud has been meticulously planned as if it were the biggest fight of the year.
The feud has a WrestleMania feel to it, as the combatants have not touched each other. WWE has opted to sell this blockbuster matchup through strong storytelling and captivating promos.
Each of the three chief characters understands his role, and each has shined during the buildup to the third installment of the Cena vs. Lesnar pay-per-view trilogy.
Moments during the Cena-Lesnar buildup are being graded on how well they promoted the SummerSlam main event. Sometimes, the feud saw light comedy, but most of the build took a serious tone, pitting poster boy against predator.
All of it was brilliant.