Two weeks ago, The Authority kicked off Raw in a fashion that hearkened back to the days of The Corporation.
Everybody associated with the stable appeared together, as one, in a rare opening segment.
All heels were dressed in business casual attire with the exception of Kane—who at this point was still a monster—and Stephanie McMahon—who was wearing cowboy boots to troll the Texas crowd.
For the first time in a long time, the group acted as a united front. Almost every member delivered basic heel talking points that pertained to the upcoming SummerSlam pay-per-view.
This was as cohesive as The Authority had looked since Seth Rollins aligned himself with the stable back in June.
Just one week later, however, The Authority went right back to its satellite booking, with every member fending for themselves. In fact, Randy Orton’s announced match against Sheamus came following a confrontation between Orton and the returning "Corporate" Kane, who booked the match.
Gone was the corporate cohesion which only seemed to last for about a week. The Authority was back to a stable of loosely affiliated heels.
But that’s not entirely a bad thing for Seth Rollins and Dean Ambrose.
The Rollins-Ambrose feud has had a strong story to build on. Their long history as members of The Shield has turned ugly since Rollins’ aforementioned change of heart. In the aftermath, Ambrose has targeted Rollins himself, not The Authority, in an intense quest to seek revenge.
Rollins’ revenge has been fueled by a series of ambushes, with Ambrose’s sole mission to maim his former brother in arms.
“When I get the opportunity to rearrange your face—which I will—your nose isn't going to be here anymore, it's going to be over here—by your ear,” said Ambrose—now officially branded as unstable—during his first remarks following The Shield’s falling out.
This is not about Ambrose’s contempt for a corporate structure that enticed his closest ally to sell out—it’s about Ambrose getting his hands on Rollins.
Suits and cowboy boots aren’t necessary to sell this angle.
The Rollins and Ambrose saga is just that, a saga in and of itself. It’s like a spinoff of a popular WWE sitcom. The longer the spinoff goes, the more important its two main characters become.
The main characters are directly tied to the feud’s identity. Any direct involvement of The Authority should be either secondary or nonexistent.