Brock Lesnar and John Cena are on the road to SummerSlam. The two men will wage war in a match for the WWE World Heavyweight Championship, and the hype around this one has been huge indeed. While no one really knows which man will leave with the championship on August 17, the fact is that speculation has been exploding among fans.
Much of that speculation centers on Lesnar leaving the pay-per-view as the new WWE world champion. And if that does occur, one has to wonder what will happen not only with his immediate career, but also the immediate future of Vince McMahon's company.
It's a scenario that many fans perhaps believed would not be happening anytime soon. Even as Lesnar defeated The Undertaker at WrestleMania 30 and ended the greatest streak of all time, the likelihood of seeing The Beast Incarnate as WWE world champion was probably slim to none.
It's not that fans believed he could not do it or that the company would not go in that direction, but the fact is that Brock has only worked seven matches since he returned to WWE back in 2012. And he has lost two of those seven matches. Being 5-2 in 24 months is not exactly what many fans would call top-contender stats.
It's nowhere near even being considered part-time status for a WWE Superstar. Of course, this is not just any Superstar.
Lesnar is a force of nature, a man who has always been presented as an unstoppable war machine. He is viewed as a big-money wrestler; he is used only on the most important stages and only in the biggest of events. Lesnar is a star whose days of proving himself are over, and building younger stars at this stage of his career does not seem to be in the cards.
The Beast is who he is, and there is just no changing that.
And despite the limited amount of time he has put in since 2012, the fact is that using him in the title picture is a good thing for WWE. Lesnar brings spotlight and controversy to the championship as well as more drama in the long run.
After all, some fans likely did not expect Cena versus Lesnar once again, but the truth is that Cena cannot last forever as the company's top dog. Eventually he will have to move on, opening the door for someone else to slide in and take the reins of WWE's top spot. Lesnar could very well be part of the transitional phase from the present to the future.
So assuming that Lesnar does indeed win the WWE World Heavyweight Championship at SummerSlam, what will happen next? What will his title reign consist of?
Championship belt or not, the likelihood of Lesnar coming back full time is really not even up for debate right now. His schedule over the past two years does not reflect a desire to do anything more, and at this point winning the belt may not change that at all. Being champion does not guarantee that fans will see even more of Lesnar, only that they will see more of Paul Heyman in his client's absence.
Therein lies the key to a Lesnar title reign after SummerSlam: Heyman would be absolutely necessary to make it all work.
Heyman is scary good at what he does. With one promo, he can turn the room upside down. He is able to pull fans into the story he is telling on the mic and position them in such a way that they cannot wait for that story to continue in the ring.
He is by far the best choice to represent Lesnar, and that is as true today as it was back when The Beast debuted in 2002.
It would be up to Heyman to keep the heat going for his client. He would be the one confronting Lesnar's title contenders along the way, and he would be the one ensuring that the proper backstory was written for his champion.
As far as who those potential title contenders would be, there is only a handful that fit that description. Cena is the first name to consider since it is very unlikely that he would lose the belt with no opportunity of regaining it. Another possibility is Randy Orton—who could turn face to then feud with Lesnar—or The Rock, who could return and challenge the new top dog.
Or perhaps WWE would move on with the aforementioned transition to the future and throw Roman Reigns into the mix. Reigns is a man who seemingly has all the tools to succeed on a very high level in WWE; a win over Lesnar would catapult him to top-star status virtually overnight.
Of course, that goes back to the notion that Lesnar is not necessarily doing business with the company to help out the younger talent. Would that change if WWE wanted Reigns elevated to the next level?
The fact is that even without Lesnar working more in the company due to being champion, his title reign could be very entertaining. That is thanks in large part to Heyman doing great work on his behalf, but also because of the immense shadow that Lesnar casts when he's not around.
The title would become more valuable to the talent seeking it, and that would be especially true for Reigns, whose career would be made with a victory over The Beast Incarnate.
Lesnar is one of the most punishing, most physically destructive Superstars that fans have ever seen. His potential to win the WWE World Heavyweight Championship at SummerSlam would surely change everything in the company. While no one knows what will happen on August 17, the truth is that Lesnar's title reign would definitely be one of the more interesting and unpredictable ones in recent memory.