It is SummerSlam week, and anticipation for the annual summertime spectacular is reaching a fever pitch.
Available this Sunday on the revolutionary WWE Network, which you can subscribe to for just $9.99 a month, the show features a huge WWE World Heavyweight Championship bout between John Cena and Brock Lesnar, the latest stop of Roman Reigns' journey to the top of the card as he takes on Randy Orton and Stephanie McMahon's first match in 11 years.
The card is absolutely stacked, one of the best the company has promoted in years. While that may be a good thing as far as enticing fans to order the show or subscribe to the network (remember, just $9.99), it can also be detrimental in the sense that it creates unrealistic expectations.
By the time SummerSlam reaches its conclusion on August 17, there are sure to be fans who will be let down or disappointed by something that occurred on the show. After all, it would not be wrestling if they were not. But some of that disappointment will be warranted, thanks to feuds that did not live up to the hype.
What are these feuds and why will they leave so many in the WWE Universe feeling dissatisfied?
Let's take a look.
Dean Ambrose vs. Seth Rollins
Anyone expecting the rivalry between Ambrose and Rollins, one fueled by intense hatred, to end in a Lumberjack match is kidding themselves.
The program between the friends-turned-enemies has raged on for months, and SummerSlam would seem like the perfect place for the feud to culminate since it is on of the biggest shows of the year and has been home to so many outstanding bouts throughout WWE history. Yet with so many higher-profile matches on the card, it does not appear as if the spotlight will be adequate enough to give Ambrose and Rollins the proper blowoff that their rivalry deserves.
Thus, fans expecting to see the epic conclusion to the Ambrose-Rollins saga will likely have to wait another month, disappointing those who may pay specifically to see their bout Sunday night.
Chris Jericho vs. Bray Wyatt
The feud involving Jericho and Wyatt has been disappointing from the get-go, so why would their match at SummerSlam be any different?
The storytelling has been subpar at best, and the Wyatt character has taken a significant hit following his program with John Cena. WWE Creative's motivation in regard to this program appears to have dissipated, and it is clear in the repetitive nature of the segments and promos involving the self-proclaimed Reaper of Souls.
Both Superstars are sure to work hard and deliver the best match they are capable of, but given the lack of a compelling story and the wealth of other, more interesting matches further up the card, Jericho vs. Wyatt is sure to disappoint those expecting something more out of the incredibly talented performers.
Brie Bella vs. Stephanie McMahon
Any time a feud receives the type of television exposure that Brie Bella and Stephanie McMahon have to this point, there will inevitably be high hopes. Sometimes too high. So high, in fact, that even the most talented of performers are incapable of living up to them.
Brie Bella and Stephanie McMahon are not seasoned veterans of the ring game. Bella has never been in a match of this magnitude, and Stephanie has not appeared in a legitimate wrestling match in over a decade. A classic wrestling match is out of the question, but an exercise in sports-entertainment will not be enough to whet the appetites of fans excited for the much-hyped bout.
Interference from Triple H, Nikki Bella or maybe even Daniel Bryan are to be expected, but even that cannot help elevate a match that has been the recipient of so much exposure and hype to this point in its build.