Knowing how to judge James Rodriguez's first season in Spain will be difficult.
On the one hand, there's his pretty big price tag.
However, while it's completely fair to judge players who cost more than the majority of most clubs’ squads, it is also true that an inflated market and a variety of other factors have forced clubs across the globe into paying more than face value to make sure they get their man.
For example, the money Madrid spent on James isn't purely for his performances on the pitch—although they will be a necessity, too.
It is also for his image.
Rumours spread that Real Madrid shirts carrying James' name had sold 345,000 within 48 hours of his arrival in the Spanish capital, only for Adidas to later say that figure was exaggerated and based on 900 sold in the official club shop, as reported by Robin Cottle in the Daily Mail.
That point still stands, though: Madrid, to an extent, expect James to make them merchandising and advertising profits, particularly on the back of a brilliant World Cup.
This has been a common theme since they signed David Beckham, with the same justification behind the money paid in the transfers of Ronaldo and Bale from Manchester United and Tottenham, respectively.
Florentino Perez was quite blatant about pandering to Colombia during the player's presentation, even calling on the Colombian Ambassador for Spain to give a rousing, patriotic speech, which would have appeased the Colombian fans present at the Bernabeu.
With little top-level experience behind him in comparison to others, having played in Portugal and France previously, James is unlikely to assume the role of main man in a team of Galacticos in his first season.
He clearly benefitted from Radamel Falcao’s absence at the World Cup, which allowed him to be his nation’s star. But at the Bernabeu, Ronaldo and Bale will still be expected to be top dogs.
Madrid's new superstar needs to get off on the right foot with the club's fans and adapt to a new league, a new team and a new life.
Not that performances won't be important: If James doesn't score or create a certain amount of goals, questions will be asked.
And judging by his performances in Brazil—which included exquisite goals against Japan and Uruguay—moments of brilliance will surely rear their head throughout the course of the season.
However, he might not always shine.
Last season, while playing for Monaco, Claudio Ranieri dropped the 23-year-old due to a problem with his mentality and his defensive work, per ESPNFC's Ian Holyman: "For James Rodriguez, it’s a problem of mentality. He thinks like an attacker, but he has to defend too. Seeing that he’s not playing, he will understand. But he knows [already]."
Ranieri compared the situation with that of Argentinian winger Lucas Ocampos, who endured a similar period of adaptation to the Italian’s style.
"It’s the same problem that Ocampos had last season," Ranieri said. "He defends a lot more now."
While in the glare of a Hollywood setting at Madrid, James might try harder to impress; dips in performance are to be anticipated.
If he can combine moments of brilliance with a hint of Angel Di Maria's energy and show that he fits into Carlo Ancelotti's style of play, James Rodriguez's first season at Madrid should be considered a success—forget the price tag.
La Liga or the Champions League would go down well too, or Florentino Perez may be scouring the shop for new toys in 12 months' time.