Having the distinction of being one of the original "big four" pay-per-views and heading into its 27th year in 2014, there's little doubt that SummerSlam is one of the biggest events on the WWE calendar.
In fact, it's almost certainly the biggest show outside of WrestleMania. And as such, it's a great platform for the more overlooked stars of WWE to make a statement about why they deserve a spotlight in the months to come.
Of course, the blockbuster main event will no doubt be a huge point of discussion after the show, regardless of who comes out on top. That being said, the solid undercard that has been assembled for the show has ample opportunity for stars to surprise on the night.
One such bout is the Flag match between Rusev and Jack Swagger. Sure, this feud has been the sort of nationalistic rivalry that has been a stock part of wrestling for decades, but it's been hugely successful in terms of garnering a reaction from audiences.
If the pair go out and put on a barn-burner at SummerSlam, it could make both men. Rusev is a relatively unproven talent who was shown flashes of potential while being limited by the monster push that has typified the early months of his run on the main roster.
Swagger, on the other hand, has had a far longer and more colourful path that has led him to where he is today. Several major pushes and a World Heavyweight Championship run haven't been enough to elevate him to the main event. Who would have thought that something as simple as a USA vs. Russia feud could do the trick?
Another match that offers a great deal of potential for both men involved is the Intercontinental title match between Dolph Ziggler and The Miz. While Ziggler is certainly not overlooked by certain sectors of the WWE fanbase, it's certainly no stretch to say that he could have more of the spotlight on a regular basis.
He can cut an impassioned promo when necessary, he can tear it up in the ring with just about anybody and he has a history of performing at a very high level when he's given the opportunity. What Ziggler is in dire need of is a compelling feud to be a part of, and that might just be what he's been given for SummerSlam.
The Miz has sometimes been a difficult wrestler to get excited about, but since his recent return and slight character shift, he's been very entertaining indeed. Between his self-absorbed character work and Ziggler's in-ring expertise, it wouldn't be all that surprising to see these two steal the show and put on the match of the night at SummerSlam.
Finally, while it seems that Roman Reigns is being primed to have his singles push set in stone at the pay-per-view, it could well be Randy Orton who has the greatest impact.
Going back, you might remember that Orton had a brief feud with Mick Foley that did a great deal to cement him as a top-tier talent. While the hardcore aspect of that feud certainly had a lot to do with its success, simply being in the ring with such a well-established talent also played its part.
Orton has been on a roll in recent months, and while his match with Reigns will no doubt be focused on building up the new star, don't be surprised to come away from it being thoroughly impressed with the Viper. He's a star that might have cooled over the last few years, but 2014 has proven just what he has to offer.
All in all, SummerSlam looks set to live up to its moniker of being "the hottest event of the summer," with intriguing matches throughout the card. Do you have your eye on someone else to stand out at the pay-per-view? Make your voice be heard in the comments section below.