Colin Harvey of the Daily Star reports the La Liga team's sporting director Monchi has revealed that he believes Moreno will remain with his club after their upcoming Super Cup tie against Real Madrid, in Cardiff.
Harvey quotes Monchi saying:
He's training very well and preparing for a big game for Sevilla, and no more than that. There is a club that do or have wanted him, but today we think that he will stay at Sevilla and play in the final in Cardiff.
Reports had suggested the Anfield team had agreed a fee for the services of Moreno, but Monchi's words now throw this into doubt.
Monchi has also spoken recently about not being able to strike a deal with Liverpool for Moreno, and that Sevilla are not in a position where they have to sell.
He said to Spanish newspaper El Correo de Andalucia, per Carl Markham of The Independent:
The matter of Alberto is practically settled. We couldn't reach an agreement and I don't think it can be revived. It was great offer but the player is only 21 years old and it's possible that the catharsis of being with the national team had a positive effect.
He has a lot of room to grow and the coach is very happy to have him. I don't think we'll make a lot of moves but if on August 14 a club comes along and they give you a mountain of cash, well...I know you don't like to hear it, but we are economic managers.
Moreno's reputation as one of Spain's most promising full-backs has exploded in the past 12 months. His progressive style saw him start 27 games in La Liga last season, per WhoScored.com, and he won the Europa League with his club.
Liverpool have also suffered a blow in their pursuit of Bayern Munich's Xherdan Shaqiri.
Chisanga Malata of the Daily Star writes that Bayern Munich have turned down "several enquiries" for the diminutive attacker's services, after it was reported that Liverpool had made a £14.2 million bid for the player.
The Swiss international impressed at the World Cup and is currently featuring during Bayern's pre-season fixtures in the USA.
MLSsoccer.com's managing editor Jonah Freedman complimented the player's performance during the Bavarian's 2-1 defeat to the MLS All-Stars on Wednesday, saying:
Moreno and Shaqiri are the type of players Liverpool should be adding to their squad.
Moreno would be a fantastic signing, and he has the potential to become the best full-back in the world. He is on the verge of becoming first choice for Spain, and his value will rocket after this season.
Shaqiri has found first-team opportunities scarce at Bayern, and Anfield would have been an excellent stage for him—especially with the hole left by Luis Suarez. Liverpool have an abundance of flair players, and Shaqiri would have seamlessly connected with Daniel Sturridge and Raheem Sterling as part of a dangerous triple threat.
Brendan Rodgers should continue to pursue both of these targets despite their clubs trying to quash any potential deals.
Both players would strengthen the Reds in the manner that Rodgers needs, and with a Suarez-sized amount of cash in their pockets, Liverpool can afford to break the bank to get them both.