High Jump

Update on ViB: It Tastes Damn Good

NEWMARKET, ENGLAND - JULY 10: Tom Queally on Fleeting Spirit (L) wins the Darley July Cup at the Newmarket July racecourse on July 10, 2009 in Newmarket, England.  (Photo by Mike Hewitt/Getty Images)
Midwest Sports FansAnalyst IJuly 10, 2009

A few weeks back I wrote about a new drink, Vacation in a Bottle (ViB), that is positioning itself as an advantageous antithesis to energy drinks like Red Bull and Monster.

A friend that I’ve gotten to know from the day job turned me onto it, and I wrote the post before I’d even tasted the drink; I just thought the idea of a “relaxation beverage” sounded cool.

Well, as promised, now I’ve tried it.  And here’s the report: it’s damn good.

As far as I know, there are currently two flavors of ViB: Mango-Lime and Pomegranate-Berry.  I’ve only had the Mango-Lime thus far as the Pomegranate-Berry flavors were selfishly consumed by others in our office.  Bastards.

Looking forward to trying the Pomegranate-Berry flavor, which I believe was the original and only flavor until they added the Mango-Lime.

The drink is lightly carbonated with a strong but not overpowering flavor.  I can’t say that I necessarily felt any relaxation effects strong enough to describe, but part of that could be due to the fact that I was quitting coffee (or at least going cold turkey for a few weeks so I stop getting headaches if I don’t drink it in the morning). 

I did notice that the drink helped me focus though.  I drank ViB both times in the afternoon, when I was already somewhat rundown from the caffeine withdrawal, and it helped me get through the rest of my day with a little more focus.

But more importantly, it tastes really, really good.

So my recommendation is to find a bottle and try it out.  Here’s the website for more info.  You can buy it by the case and they’ll ship it to you and they also have a list of stores where it is available.

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