The FIBA World Cup doesn't tend to drum up as much excitement as the NBA season or another international competition you might have heard of—the Olympics. However, it should still be on basketball fans' radars, if for no reason other than the absence of other high-level contests during the summer doldrums.
Except there are plenty more reasons.
The World Cup, which will begin on August 30 this summer, is a big deal, important enough to draw the top talents from all the major basketball nations. Some All-Stars may be sitting out for Team USA, and injuries/health concerns will keep guys like Manu Ginobili and Tony Parker out of the competition, but there are still plenty of notable names set to suit up at the end of the month in Spain.
If you're already planning on tuning in, fantastic. Pat yourself on the back as soon as you get a chance to do so without drawing too many strange looks from those around you.
But if you're not, well, it's time to convince you that you're missing out.