Only a man with a physique like Cristiano Ronaldo's would endorse the all-so-typical face workout, and judging by this Japanese advert, Ronaldo is all for the face workout.
They call it the Pao Facial Fitness, and it's quite strange. But the sight of Ronaldo befuddled by the thing is glorious.
He wasn't done there, though.
He also endorsed a massager called a "Gourmet."
[YouTube, h/t ESPN]