London, New York, Berlin, Lisbon, Paris, Milan and Madrid all get the picture of the 29-year-old, whose CR7 fashion line began with underwear last year.
Ronaldo said of the pictures, which were taken by renowned photographer Rankin:
I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it.
The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe.
It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way.
Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world, and excited to be launching a second range.
[H/T Daily Mail]