Real Madrid

Cristiano Ronaldo Reveals Latest Underwear with Huge Topless Posters in 7 Cities

LISBON, PORTUGAL - UNDATED: In this handout provided by CR7 on August 3, 2014, an image of Cristiano Ronaldo is projected on to Praca Do Comercio, Lisbon. Cristiano Ronaldo officially unveils his new fashion campaign, Rankin X Ronaldo for CR7 Underwear, through large scale pop-up projections in seven cities around the world. The release celebrates the global launch of the second collection of CR7 Underwear.  (Photo by CR7 Underwear via Getty Images)
Handout/Getty Images
Mark PattersonUK Staff WriterAugust 4, 2014

Cristiano Ronaldo billboards featuring the Real Madrid and Portugal forward in his underwear have hit seven cities as a promotion for his latest fashion venture.

London, New York, Berlin, Lisbon, Paris, Milan and Madrid all get the picture of the 29-year-old, whose CR7 fashion line began with underwear last year. 

LONDON, UNITED KINGDOM - UNDATED: In this handout provided by CR7 on August 3, 2014, an image of Cristiano Ronaldo is projected on a building near Waterloo station in London. Cristiano Ronaldo officially unveils his new fashion campaign, Rankin X Ronaldo
Handout/Getty Images

MILAN, ITALY - UNDATED: In this handout provided by CR7 on August 3, 2014, an image of Cristiano Ronaldo is projected on the Arco della Pace in Milan. Cristiano Ronaldo officially unveils his new fashion campaign, Rankin X Ronaldo for CR7 Underwear, throu
Handout/Getty Images

Ronaldo said of the pictures, which were taken by renowned photographer Rankin: 

I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it.

The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe. 

It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way.

Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world, and excited to be launching a second range.

[H/T Daily Mail]

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