Liverpool's second-place finish in the Premier League last season looked like being the beginning of something special—with the Reds finally back where they belong among English football's elite.
However, star man Luis Suarez departing for Barcelona for an astronomical fee has brought about a busy and frantic transfer window for Liverpool, as the club desperately look to fill the sizeable void left by the Uruguayan.
Several stars have touched down at Anfield already, but as Tottenham Hotspur's sale of Gareth Bale and subsequent transfer window frenzy taught us in 2013, it's quality, not quantity that manager Brendan Rodgers needs to focus on.
Luckily for Liverpool fans, Rodgers is an intelligent spender when it comes to transfers, and he's drafted in the kind of players who can truly add something to his already formidable setup.
Recently speaking with Sky Sports, the Liverpool boss revealed that, despite bringing in a number of highly rated assets to the club, business isn’t quite finished:
We still have some positions that we want to fill within the squad so that by the end of August we have a strong group of players to go forward with.
Simon Jones of the Daily Mail writes that Liverpool are back in for the £20 million-rated left-back, who Sevilla want to keep in their ranks until after the UEFA Super Cup against Real Madrid on August 12.
It's simply a case of the high asking price that's putting the Reds off, but bringing a proven left-back in to bolster the club’s defence will be high on Rodgers' list of priorities.
With the unreliable Jose Enrique the only real possibility at left-back and right-back Glen Johnson growing shakier by the game, Moreno would be a welcome addition to the Reds' defensive line.
His transfer would mean that Jon Flanagan could revert to his preferred position of right-back, and with Southampton's Dejan Lovren between the duo, Liverpool would finally have a solid back line to combine with their lethal attackers.
However, Liverpool's Iago Aspas, currently on loan at Sevilla, has warned Moreno away from the move to Merseyside, saying it's a better quality of life in Spain—per ABC Sevilla, via Jones:
If it's a question about quality of life, I would say that Sevilla is better than being there, that's for sure. And I have only been at Sevilla three or four days but now I belong to Sevilla, I would prefer him to stay here.
Part of Aspas' lack of lust for Liverpool will have come from not being given regular, first-team football, but with options at full-back limited for the Reds, that wouldn't be a problem for Moreno.
Another star who has been on Rodgers' radar for a long time is Isco, and the youngster's future at Real Madrid was recently put in doubt.
As Steve Millar of the Daily Star revealed, Isco’s agent, Francois Gallardo, has spoken out on the Spaniard's time at the Bernabeu, saying that he will be leaving the club very soon:
There is a player at Real Madrid who arrived last summer and the next season will leave again. I don't know whether he is to be loaned or sold. But it's Isco.
Such a statement will have alerted Liverpool on the possibility of landing Isco, but the Reds need to act quickly if they're to bring the 22-year-old to Anfield.
However, with the likes of Manchester City also tracking Isco's availability, hunting the Real Madrid star's signature could prove a tough task, and with a £31 million price tag to contend with, it may not be the most sensible transfer.
It's difficult to see a place in the Liverpool side for Isco, too, as playmaker Philippe Coutinho proved last season that the attacking midfield position could be his for a long time.
Isco's adaptability means that he could be of some use to the Reds, but with several versatile forwards already in their ranks, it screams a needless expense.
Rodgers isn't the kind of manager to part with such a large fee for a player who isn't a necessity, luckily, and he'd be better off focusing on landing Moreno than targeting the Real Madrid starlet.
The fact remains, though, that with more arrivals expected at Anfield, exciting times lie ahead. If Rodgers does manage to secure the services of Moreno, then another weak link in the team will have been resolved.