Is it an exaggeration to say Dean Ambrose vs. Seth Rollins is shaping up to be the best WWE feud of the year?
At this point, I don’t think so.
Indeed, the two former friends have been a highlight of Raw and SmackDown over the past month, imbuing WWE’s programming with a sense of energy and danger it has long been missing.
OK, so this program may only be a midcard feud, but it continues to steal the show week in and week out.
Why is it so tremendous? Well, each man has a great—and fresh—character.
Ambrose is an unhinged and irate man intent on exacting revenge on the man who betrayed him by any means necessary. You can throw him out of the building. You can have him arrested. He doesn’t care. He’ll keep coming back for more.
That’s what differentiates Ambrose from other top babyfaces such as John Cena and Sheamus and makes him such a wonderful character.
How many times have fans witnessed Cena go on television and laugh off a pay-per-view loss or make sophomoric jokes about his foe?
No wonder viewers struggle to take most things that happen on WWE television seriously; the wrestlers don’t seem to bother much about things either.
Ambrose, however, is filled with strong and righteous anger over his loss at Money in the Bank. He can’t just shrug and forget about it.
That’s the beauty of his character and why he’s the most compelling babyface to appear in years. He's passionate, and the fans appreciate it.
Rollins, meanwhile, is on a power trip as The Authority’s newest golden boy. He’s very easy to dislike in his current role.
Ambitious, self-serving and ruthless, he desperately wants to cash in his Money in the Bank title shot and win the WWE World Heavyweight Championship, but his ex-teammate keeps annoyingly getting in the way.
But perhaps the real magic of the Ambrose vs. Rollins feud is that it can turn even bad and absurd booking into great television.
Case in point: At the Battleground pay-per-view, Triple H had Ambrose ejected from the building following his backstage attack on Rollins. The former United States champion proceeded to rush back into the arena and brawl with his foe all over the place.
The highlight of this was probably a demented-looking Ambrose jumping out of a car trunk in the parking lot to attack his ex-friend. That was like something Steve Austin would have done to Vince McMahon in the Attitude Era.
It was easily one of the most memorable parts of an otherwise average pay-per-view.
OK, so people should have been disappointed that the announced Ambrose vs. Rollins bout never actually took place, but, really, their phenomenal outside-the-ring interaction saved it.
Per a report from Mike Johnson at PWInsider, the two are now likely going to face off at the SummerSlam pay-per-view. If so, expect them to have a superb match—they’re both fantastic wrestlers, after all.
And even if SummerSlam does sadly mark the end of their program, fans will ideally see Rollins and Ambrose feud in the future again—over the WWE World Heavyweight Championship.
Honestly, if this excellent program has proved anything, it’s that both are more than cut out to be top main eventers in the company.