WWE SummerSlam 2014: Feuds That Will Increase Excitement Level for the Event

Sharon GlencrossContributor IJuly 28, 2014

Credit: WWE.com

Next month's SummerSlam is definitely worth getting excited about, mainly because of all the great feuds and programs that will culminate at the event.

There's the main event. Triple H officially announced on this week's Raw that John Cena would defend his WWE World Heavyweight Championship against Brock Lesnar at the show.

It's an intriguing match for a few reasons. First of all, it marks the first time Lesnar and Cena have clashed since their classic bout at Extreme Rules in April 2012.

Intense, brutally violent and filled with some truly awe-inspiring bumps, that bout remains one of the best and most memorable WWE matches in years.

One could argue that it was Lesnar's best wrestling performance ever. He was tremendous as a dominant and frightening monster heel.

Credit: WWE.com

It's hard to see their follow-up bout at SummerSlam not being terrific as well. They tend to bring out the best in each other in the ring.

The promo work between the two should be compelling thanks mainly to Lesnar's manager and mouthpiece Paul Heyman. Heyman is undoubtedly one of the best talkers in the business—arguably only Dwayne “The Rock” Johnson is better—and his work to hype up the title bout should be something to see.

Perhaps most importantly, it's a (relatively) fresh title match and offers fans the tantalizing prospect of someone new finally having a run with the belt. Cena works extremely hard as champion and can represent the company well, but he's held that belt too many times to count over the past decade and feuded with practically everyone.

Credit: WWE.com

There are other programs fans can look forward to paying off at the show.

The scheduled match between Dean Ambrose and Seth Rollins at Battleground never actually took place. Ambrose was banned from the building by Triple H earlier in the show and forfeited the match.

Like any law-breaking WWE babyface, though, he still managed to get into the arena to violently brawl with Rollins a couple of times. They even fought in the parking lot. Steve Austin would be proud.

Credit: WWE.com

The whole angle was rather ridiculous, but it was difficult not to find amusement in things such as Ambrose hiding in a car trunk and then jumping out like a horror movie villain to attack his former best friend. It also got me excited for when the two finally do face off.

WWE is presumably saving the Ambrose-Rollins bout for SummerSlam, where it may end up stealing the show. Rollins is on a roll as a slimy corporate heel, and the unstable and demented Ambrose is shaping up to be one of the best babyface characters to emerge in years.

Happily, the women on the roster are finally getting plenty of airtime too, and many of their angles should culminate at SummerSlam.

Credit: WWE.com

Paige and A.J. Lee's feud for the WWE Divas Championship may not be a big draw on pay-per-view or do huge ratings, but both women have been given sufficient promo and match time to develop their characters. The result has been a compelling rivalry.

For her part, Paige seems a lot better suited to being an enraged, jealous heel than a bland, happy-go-lucky babyface. After a difficult few months, she's finally coming into her own as a performer. Will we see this feud reach its conclusion at SummerSlam?

The long-standing Stephanie McMahon-Brie Bella tension resurfaced on Raw this week. Stephanie viciously slapped the Diva across the face as she sat at ringside. The executive was shockingly arrested for assault soon after.

Credit: WWE.com

This was a genuinely hilarious angle—particularly Triple H's indifferent reaction to his wife's plight. (He left her alone at the police station for hours because he deemed staying at Raw and announcing the SummerSlam main event to be more important.)

It's possible this was just a throwaway comedy segment, but I think it was an indication that Brie and Stephanie are due to face off in a match at the Staples Center.

OK, so any match between the pair won't be a technical masterpiece, but both are competent enough at doing moves and taking bumps to make one hope they can churn out something decent.

And Stephanie has been so solid as an annoying heel this year that fans will be happy to see her finally get her comeuppance.

It's not been a great few months for WWE pay-per-view, to be frank.

Shows such as Extreme Rules, Payback, Money in the Bank and Battleground were fine but ultimately nothing special. Did anyone get that worked up about them?

However, thanks to several promising storylines and angles, it feels like SummerSlam could be the one show that really turns things around for the company’s pay-per-view product and gives it a much-needed boost.

Now let's just hope the booking team doesn't screw it up.