Cristiano Ronaldo has made a bizarre appearance on Japanese television, reacting pricelessly to a presenter demonstrating a facial fitness device.
Ronaldo is in Japan as a spokesman for wellness company MTG, explains The Japan Times. The two devices he showcased were imaginatively named ReFa ACTIVE and FACIAL FITNESS PAO.
Evidently, while the company were able to convince Ronaldo to fly out to Japan, they couldn't tempt him to put the mouth toner between his teeth.
So a Japanese presenter took the challenge on himself, and judging by the GIF, a small part of Ronaldo may have died forever.
For a bit more context, the full video can be found here. The GIF above appears a couple of minutes into the clip, but if you have a spare 12 minutes, you can bathe in the full bizarreness of the encounter:
[Japan Times, h/t Reddit]