In the interest of self-improvement, Liverpool's forward line was always going to be an area of mass renovation this summer, or at least it was once the realisation of Luis Suarez's departure became imminent.
In this window, the club have now either sold, loaned out or are close to selling three others in attack, with Luis Alberto and Iago Aspas joining Malaga and Sevilla, respectively, on season-long loans, while Fabio Borini is expected to make a permanent Sunderland switch.
Sky Sports confirmed Aspas' temporary exit on Friday, with the forward relaying to Spanish radio station Cadena Ser about his disappointing time in English football:
My experience in the Premier League was fabulous on a collective level, but on an individual level it was very hard for me, because I went from playing all the time to not playing at all. Perhaps I struggled to adapt, I'm not going to kid myself, but above all our striking partnership, which Luis Suarez was a part of, scored 50 goals.
They produced spectacular performances and so it was very complicated for me to get into the team. All I want to do is play football and Sevilla have given me that opportunity, and now I hope to be able to pay them back on a big scale. Sevilla deserve to be in the Champions League after the last few seasons they have had. I hope to play as often as possible, and I hope to spend many years in Seville.
Compared to his past at Celta Vigo, joining the current Europa League champions is still a very respectable standard for Aspas to be adhering to, and Liverpool will remain hopeful that they may one day make use of his talents.
The Times' Tony Barrett, meanwhile, suggested on Friday that a £14 million fee had been agreed with Sunderland for the sale of Fabio Borini, whom Liverpool purchased two years ago for a fee in the region of £10 million:
Sunderland have agreed a fee with Liverpool for Fabio Borini. The deal will be worth up to £14m if Borini can agree personal terms.— Tony Barrett (@TonyBarretTimes) July 18, 2014
Granted, the Reds may have hoped the Italian would fulfil his apparent potential at Anfield, but abandoning that hope in pursuit of new ventures if the most pragmatic route at this juncture.
What's more, as Huw Davies of FourFourTwo points out, cashing in on the player for a profit while the hype surrounding his name is strong makes for good business:
Liverpool made a profit on Borini? Fair play— Huw Davies (@thehuwdavies) July 18, 2014
I don't think Borini's at all bad, by the way. Just that they've done very well to profit given what they paid and his 1st season with them— Huw Davies (@thehuwdavies) July 18, 2014
Suarez's £75 million move to Barcelona is of course financing more than just the strike force, with Adam Lallana, Emre Can and Lazar Markovic costing a combined estimate of £56 million.
Markovic, freshly arrived from Benfica, has long been looked upon as one of Europe's hottest prospects, and should he build upon the potential shown in Lisbon and during his Partizan Belgrade development, he's a marked improvement on Borini or Aspas.
Will Liverpool finish in the Premier League's top four this season?
One can debate about just what value Lambert brings to the starting XI, but even as a covering option, he makes for an awfully good addition, who will undoubtedly add his own touch to the front line.
Incoming players often grab the headlines in modern football, but parting ways with dead weight is just as important, especially for a club such as Liverpool who are all about putting behind them the wasteful ways of years gone by.
Alberto may yet return to the club with rejuvenated plans for his Anfield prospects, but putting Aspas back in La Liga's shop window may yet have its benefits, too.
In review, the Merseysiders have moved early to revolutionise their forward ranks this summer and it's working wonders thus far.
Granted, a Luis Suarez replacement—if there can be one—is yet to arrive, but the business stratagem operated upon thus far looks highly promising.